It gets better in 2020.
Welcome to Hypercurrent Accounting. For many of us in China and abroad, 2020 started with a big challenge to our way of life. It was also a big challenge to our way of doing business.
Business has changed. Business software should too.
In 2019, we experienced major challenges to our way of life and our way of doing business. It was a moment when our values and our vision were tested. In the first few months of 2020, we made important changes to our approach to business, and to our trajectory.
The outbreak of the coronavirus that started in December 2019 highlighted many areas where we could and should have put more effort. It highlighted the need for better collaboration features and for workflow management processes that worked better with a remote workforce. The outbreak also highlighted previously hidden needs from businesses: more affordable and more intuitive online business software. We received feedback from our customers and our partners who suddenly had to manage hundred of people remotely. They suddenly had to carry out their accounting functions from home, safely away from COVID-19.
Businesses deserves better accounting software
The impact of the coronavirus on millions of people around the world has strengthen our vision. More than ever, we want to create business software that makes it easier to manage and grow a business. We want to create accounting software that allows business to adapt quickly to disruption in their industry. Hypercurrent revised its short-term approach to our business, so we could respond to the new needs of our customers. The pandemic forced us to recognise that businesses deserve better accounting software.
Good accounting is just the beginning of great business. For the modern business, accounting is a means to an end. Though we create software for accounting, we always have the end game in sight. We are here to help businesses support livelihoods, to create wealth and to spread prosperity.
We are passionate about bookkeeping, accounting and even tax compliance. It is a foundation for running a good business. Of course, there is much more to a good business than just accounting. We believe we have a role to play beyond record-keeping and compliance. We help support livelihoods. We help create wealth, and we help spread prosperity. This has always been our vision, and we continue to work in that direction.
Same Vision. New interface, new features, new pricing.
We are staying true to our original vision: to create software that propels entrepreneurs to success. We do realise that in 2019 and 2020, something important happened and that changed the way we think about our products. In 2020, we are accelerating research and development into new features. We are changing the way our products look and feel. We are also changing the way our customers pay for our products. We are introducing new plans and prices to meet the needs of small businesses as well as those with growing operations.
We're here to help businesses get back on top
The coronavirus pandemic has already hurt millions of people. As the world starts to recover from the pandemic, Hypercurrent wants to do its part. We are introducing free and discounted plans to support customers who were affected in the fight again the coronavirus.
For the rest of 2020, customers can apply for free accounts and discounted services. Our teams in Australia, in China and around the world will provide additional support